Off-the-shelf platforms
were built for everyone else.
If your business model doesn't fit your platform's rigid data structure, you're paying an agency to work around it — or you're compromising how you operate to fit the tool.
We build the platform around your business. Not the other way around.
Discovery and Blueprint are free. No sales call.
The platform tax nobody talks about.
An enterprise ecommerce platform costs $2,000+/month before you touch a single customisation. Add paid apps and a custom theme and you're closer to $4,000. Pay an agency to actually shape it to your business model and you're looking at $50k–$200k— minimum.
And after all that, you still don't own a platform built for your business. You own a workaround.
Custom platform. AI-built. Expert-reviewed.
Every stage follows the same pattern: AI collects your requirements, AI generates the output, an experienced ecommerce consultant reviews it before you see it.
Discovery
FreeAn AI agent interviews you about your business — your goals, customers, brand, and the features you actually need.
No forms. No templates. A real conversation tailored to your business model.
Blueprint
FreeAn AI agent turns your Discovery output into a full platform spec: database schema, page wireframes, user flows, feature logic, and design direction.
You see your actual product — built for your business — before you pay anything.
Development
PaidOnce you approve the Blueprint, we build it. AI generates the code in sequential waves — database first, then business logic, then frontend, then infrastructure. An ecommerce consultant reviews every output. You test the complete application before it goes live.
Blue/green deployment means your production environment is never touched until both you and our reviewer sign off.
Same output. Different economics.
A side-by-side of what a traditional agency engagement costs and includes — versus what Honnos delivers as part of the platform.
| Agency | Honnos | |
|---|---|---|
| Discovery + full platform spec | Charged as consulting hours | Free |
| Custom ecommerce build | $50k–$200k | Fraction of that |
| Human review of every output | Included in agency hourly | Included |
| You own the spec | Rarely | Always |
| Ongoing infra management | Out of scope or expensive | Included in subscription |
See your platform before you pay.
Discovery and Blueprint are completely free. No credit card. No sales call.
By the end, you have a full platform spec — database schema, page wireframes, feature logic — built specifically for your business model. Not a template. Not a mockup. The actual specification we would build from.
If you want us to build it, that's when you pay.
AI does the heavy lifting. Experts catch what it misses.
Every AI output is reviewed by an experienced ecommerce consultant before it reaches you. Not a checkbox — they watch your session live, inject context into the AI's questions in real time, and sign off on the output before you see it.
This is why we can guarantee quality at a fraction of agency cost. The AI accelerates delivery. The expert is accountable for the result.
What the reviewer actually does
- Watches your collector session live
- Injects context into the AI's questions in real time
- Signs off on every output before it reaches you
- Stays accountable from Blueprint through go-live
After you go live, we stay.
A custom platform is only valuable if it stays current. Honnos manages your infrastructure, absorbs framework upgrades, and handles security patches — so you never need an internal tech team.
On our Market tier, an AI agent monitors your store daily and generates SEO content and email campaigns from your live data. Every piece of content is reviewed before it publishes. Nothing goes out without your sign-off.
Maintain
The platform stays alive.
- —Infrastructure management
- —Security patches
- —Bug fixes
- —Framework upgrades
Grow
Maintain — plus the platform evolves.
- —Everything in Maintain
- —Feature iterations
- —Performance monitoring
- —Quarterly review with our team
Market
Grow — plus the platform sells.
- —Everything in Grow
- —Active Marketing AI agent
- —SEO content from live data
- —Email campaigns & segmentation
Built for businesses generic platforms handle badly.
If you're on an enterprise platform with three or more paid apps, a custom theme, and a business model that doesn't fit the standard product catalog — this is for you.
If you've paid an agency to make your platform do something it wasn't designed to do, you already know the problem.
Already on another platform? We move you off it.
Migrating a live store is the part agencies get wrong. They move your products. They forget your redirects, your app data, your B2B pricing structures, your order history. You find out six months later when a customer can't log in or Google drops your rankings.
We do it differently.Before we write a line of code, an AI agent scans your entire existing store.
It inventories everything that needs to move: products, variants, images, collections, customer accounts, order history, blog content, existing redirects. It maps every installed app — subscriptions, loyalty, reviews, ERP, POS — and tells you exactly what data can be migrated and what functionality needs to be rebuilt.
You see the full migration scope before Discovery begins. No surprises halfway through the build.
Your SEO doesn't disappear on cutover day.
The AI produces a full SEO snapshot — indexed URL count, existing redirects, and a carry-forward plan. Every redirect is mapped before the new platform goes live. Your search rankings don't have to pay for your migration.
Your existing store stays live until you're ready.
The new platform runs alongside your existing store before DNS cutover. You test on real traffic. You confirm everything works. You cut over when you decide — not when we run out of budget.
Questions worth answering.
Q.01Is this a no-code builder?+
No. There's no drag-and-drop, no templates. Custom means custom — built for your specific business model and operations.
Q.02Who reviews the AI output?+
An experienced ecommerce consultant. They watch your collector session live, inject context into the AI's questions in real time, and sign off on every output before it reaches you.
Q.03What's included in Discovery and Blueprint?+
Everything. Full business intent document, database schema, page wireframes, user flows, feature logic, design direction. The complete specification for your platform — free, no credit card.
Q.04Can I take the code?+
Yes. The "take the code" option is available on all paid build tiers. You pay for the build, you own the codebase.
Q.05What happens after we go live?+
You move to a subscription tier. We manage your infrastructure, handle framework upgrades, and absorb breaking changes. You never need to touch the infra.
Q.06Can you migrate our existing store?+
Yes. Before any build work starts, an AI agent scans your existing store and produces a full migration inventory — products, customers, orders, redirects, installed apps. You approve the scope. Data migration runs after the new platform is built and tested, not before.
Q.07Will we lose our Google rankings during migration?+
No. We map every existing URL and carry forward your redirects. The new platform ships with a full SEO redirect plan before DNS cutover.
Your platform spec is free. Start there.
Discovery and Blueprint cost nothing. By the end, you'll know exactly what we'd build for your business — and what it would cost to build it.
An ecommerce consultant reviews every output before it reaches you.